Andrew OConnor

Andrew O'Connor


SEO Consultant

  • Andrew OConnor on LinkedIn

Professional Profile

8 years experience providing ROI-centered, quality SEO services. Dedicated, passionate, creative and articulate. Experience with team leadership, client relations, business development and entrepreneurship.

Demonstrated record of success in:

  • Generating targeted organic traffic via competitive and long-tail keyword rankings
  • Creative vision for SEO campaigns
  • Establishing and streamlining SEO processes and best practices
  • Generating and closing new business opportunities
  • Increasing revenue, traffic, call volume and conversions
  • Motivating and training staff to peak performance levels
  • Producing and optimizing large database-driven directory websites with a long-tail SEO strategy

Work Experience

May 2011 - Present

Director of Strategy

RankLab Interactive, Full-Time


  • Responsible for leading all client link building strategy, planning and executing a variety of large link building campaigns
  • Creation of evergreen content marketing initiatives, leading to natural growth in site authority and the attraction of valuable traffic
  • Oversight of onsite strategy including: architecture, keyword research and overall content quality
  • Ensuring all client sites are grown with sustainable SEO strategies based on creating real value. These strategies have survived Google Panda and Penguin updates - and will continue to be "algorithim update-proof"

Mar 2010 - Apr 2011

Director of Internet Marketing

Black Sheep Web Technologies, Part-Time


  • Created concept, specifications and led development of all client websites
  • Trained and led a team of link builders and content writers
  • Created proposal and led sales efforts
  • Maintained positive, collaborative and creative relationships with three clients
  • Conceptualized and oversaw development of internal SEO tools including: an SEO focused article management platform, a scalable custom link building solution utilizing the SEOmoz API and processes for development of SEO friendly websites

Jan 2008 - Apr 2011

SEO Consultant

Top Rankings SEO, Full-Time


  • Provided site audits, link building, content, consulting and other SEO services to small and medium sized businesses – clients include three major inpatient medical facilities, an e-commerce site and numerous local businesses.
  • Lead consultant on a successful, large directory-style lead generation website within a highly competitve category

Technical Skills

Expert, 8 years

Link Building

Expert, 8 years

Content Strategy

Expert, 8 years

Web Lead Generation

Expert, 8 years

XHTML & CSS

Advanced, 5 years

SEO APIs

Advanced, 5 years

MS Excel


Large-scale data management and manipulation - essential for scaling campaigns.

Intermediate, 3 years

PHP and MySQL